Bev Malik, Fashion Roundtable's Retail Director Reviews London Fashion Week
London Fashion Week was not just caught between New York and Milan, it was caught between other contradicting forces and came out largely on top. The often untamed creativity of the city gave in to some collections that fell on the side of wearable or dreamy. The ‘dreamers’ were championed by Richard Quinn and Roksanda, and the couture proportions he proposed. Why buy on the cusp of a recession and in the face of Extinction Rebellion? Because these pieces are so definitive, iconic and investible they will never date.
The commercial pieces from Burberry for me were winning. The palette change from “I don’t care” neon to business beige was refreshing and imminently buyable. Bucolic florals have also proved themselves commercially and are definitely buyable with their London edge from Erdem amongst others.
Overall a safe(ish) season and a few good standout reasons to export British, but will it be enough as we hurtle towards ‘no deal Brexit’ or the massive and shame-inducing questions posed by extinction rebellion- such ad does this fashion cycle work and are we showcasing enough of the innovators of up-cycling? I’m not sure we are quite there yet.