WRAP: More than half of the UK public worry about the environmental cost of their clothes
By Lottie Jackson
New research by the UK’s leading sustainability charity, WRAP, has found that more than half of people now view the environmental impact of clothing as severe— with two in three (63%) saying clothes made to look good and last longer are now factors in the brands and clothing they purchase. The charity sends a warning to major clothing retailers and brands that they must clearly demonstrate their commitment to making sustainable longer-lasting clothes, or, ultimately, risk losing sales.
The findings build on earlier WRAP research which found that the public wants inventive new retail options that prolong the life of clothes, including voucher schemes for clothing exchanges (46%), and pre-loved clothes (41%) - particularly popular among younger and ‘high frequency’ (weekly) clothes shoppers. Interestingly, our personal habits have changed too during lockdown, with one in four (23%) now repairing clothes, and one in five (19%) keeping items for longer.
Businesses are responding to public demand for clothes with lighter environmental footprints, with major brands and retailers signed up to the SCAP 2020 voluntary agreement (Sustainable Clothing Action Plan) exceeding both the carbon and water targets. But, WRAP warns, many more aren’t, and those wanting to protect their market share must demonstrate to shoppers and shareholders their commitment to the environment, and sign up to Textiles 2030. Fashion Roundtable is proud to be a founding signatory.
Marcus Gover, Chief Executive WRAP, comments: “SCAP 2020 has been an amazing journey and so much has been achieved. I would like to thank signatories, advisors, supporters, funders and colleagues for their commitment and energy during these last eight years. I am hugely impressed by the extent to which we have been able to make such a difference by working together. SCAP 2020 signatories have been the recognised leaders. However, more action is needed by more companies to make clothing more sustainable. That is why we need to continue this work. Textiles 2030 will pick up the mantle.”
Textiles 2030 is a national voluntary agreement for clothing and other textiles in the world. The ten-year programme aims to transform UK clothing and home fabrics to reduce their impact on climate change. It will take the UK from a make-use-dispose culture to a circular one where goods are produced sustainably, used longer, and then re-used or recycled into new products. Central to this is the Target-Measure-Act approach, which requires clothing and textile businesses to set targets, measure their impact and track progress on both an individual business basis, and towards national targets and public reporting.
In this way, Textiles 2030 will reduce lifecycle GHG emissions in line with the global goal of a 1.5°C trajectory, cut the water footprint of products and deliver a UK-wide circular textiles road map.
Environment Minister Rebecca Pow says: “Thousands of tonnes of unwanted clothes and textiles end up in landfill and incineration each year, wasting precious natural resources. That is why we must shift away from this ‘take, make, use, throw’ approach to a more circular system where clothes are kept in use and re-used, recycled fibres are used in new products and the climate and water impacts of the sector are reduced. Textiles 2030 will help drive this transformation, to shift to greater circularity and innovation in the UK and help in our mission to build back greener from the Covid pandemic.”
Ahead of its official launch in April 2021, the following organisations are the first to sign up to Textiles 2030: The British Fashion Council, British Heart Foundation, The British Retail Consortium, Cancer Research UK, Charity Retail Association, CTR Group, Institute of Positive Fashion, John Lewis & Partners, Next, Oxfam, Primark, Recyclatex, Re-Fashion, Sainsbury’s, Salvation Army Trading Company, SOEX UK, Suez, Ted Baker, Textiles Recycling Association and Tesco.