Ageism Is Never In Style Launch Their 'Age Playfully' Campaign

Image: Age Playfully. Credit: Ageism Is Never In Style

We’re all ageing; to do so is a privilege. How you choose to age is your choice. Whether you choose to age gracefully, rebelliously, disgracefully, naturally, or your own way - whatever your preference, together, let’s embrace a bit of playfulness in our lives at any and every age with Ageism Is Never In Style’s #AgePlayfully campaign

The narrative around ageing is finally shifting, with social media leading the charge and playing an instrumental role. But as we start to reframe ageing, we’re still bombarded with divisive messages telling us HOW to age. It’s our choice. There’s no right or wrong way to age, only what’s right for you.

And it’s important to remember: we’re all in this incredible movement together. No, ageing isn’t always easy, and this is a critical and vital movement. But it is also one fuelled by love, laughter, positivity and community.

Inspired by, and a love letter, to the community and their uplifting, age positive content, #AgePlayfully aims to further unite everyone & amplify the movement through a lighthearted campaign celebrating fun and joy at every age; boosting spirits; and inspiring all ages globally to take part & share what ageing playfully means to them. Studies show that a positive attitude towards ageing increases life expectancy by 7.5 years. And play adds joy, relieves stress, boosts learning & creativity, and connects us to others and the world around us.

Put the two together and we have an amazingly powerful combination!