‘Design for common good’ – Battle of Novelty versus Need. By Kshitija Mruthyunjaya

Charles Eames once said, “innovate as a last resort.” As I sit amidst a swarm of fashion, beauty and tech window displays at Leonardo da Vinci-Fiumicino Airport in Rome waiting to board my flight to Delhi, Charles Eames’s famous quote seems redundant. I see hundreds of passersby stood by these windows either wishing they could afford a particular new item in store or contemplating their next buy based on advertisements that “pretends to perpetuate the illusion that something is new, innovative and exciting when it isn’t.” Focusing on “style rather than substance executed under instruction by others,” the impact this cyclical action has on our planet is not unknown.

Tamara CincikMay 14, 2019Designer, Design Week, art, Fashion and Social Change, circular economy

More or Less Magazine x Matchesfashion: Designers Work Wonders With Waste. An Op-Ed by Trash4gold

It was refreshing to see designers featured that don’t have sustainability at the core of their brand. Vital conversations about waste are being opened up. Louise Gray made a splendid patch worked dress whereby strands of trimmings were attached in layers. Halpern used various fabrics from past seasons, creating a mish-mashed version of his signature sequin all in ones and Richard Quinn created a red floral dress using spare sample fabric. While Dilara Findikolu used old toiles creating a Miss Havishamesque gown with an embroidered D on the neckline.

No Time for Games. An Op-Ed by Karen Binns, Fashion Roundtable's Fashion and Style Director

This season, London designers are taking it to a whole new level. They are showing more than cool ideas and fun tricks of over-styling. They’ve become more fortified and more powerful then ever.
The bar has been raised, and there’s no more room for fun and games. From Ricardo’s Tisci’s push into a more global and inclusive aesthetic of luxury from Burberry, Into Roksanda's consist climb to the top of elegant pret-à-couture.
Yes bitch, she’s giving you Volume too, all day, and still keeping it a bit more youthful. Then the Parisians, just saying...

Tamara CincikFebruary 26, 2019LFW, Designer, Luxe, youth

Intellectual Property in the Fashion Industry: what risks will come with Brexit? - by Rafaella de Freitas

Intellectual Property (IP) protects a brand, but the panel quickly understood that it is not fully grasped by those who would benefit the most from it - sole traders, micro and SMEs. CEO and Founder of Fashion Roundtable, Tamara Cincik, said: “we have not yet grasped that IP is a brands reputation”. In fashion as well as in any other creative industry, IP is central to the success of the company or brand, which by its very nature is dependent on its unique image. The originality of a design is what makes it stand out as exceptional and desirable from other collections, and ultimately, what defines the brand. As part of the EU, brands showcasing their collections in the UK for the first time are protected under the unregistered design right. However, in the midst of Brexit, designers wanting to launch their collections in the UK will have to find other ways to protect their creations.

Tamara CincikNovember 20, 2018brexit, Intellectual Property LAw, Fashion Industry, Designer, Textiles and Fashion APPG, APPG

Anti-fast fashion activist DR NOKI brings his own brand of sustainable luxe to MATCHESFASHION.com Innovators Platform. By Lottie Jackson.

Of his design process, NOKI reveals “I see vintage garments as spare parts much like a car customiser sees their futuristic vehicle builds. My clients are also very similar, they know they are receiving something unique and are very willing to pay those luxury prices to get their hands on NOKI. They just trust me to create and it’s a privilege to be trusted like this.”

Continuing his long-held status as a pioneer, NOKI’s latest designs signal a new age of sustainability for the luxury fashion market- where the domains of haute couture artistry and sustainability may seamlessly intersect.

Kate Spade, Fashion, Mental Health and Wellbeing Op-Ed By Rebecca Weef Smith

“The truth of emotions is that they are all fleeting, the good and the bad come and go. Of course, trapped in that moment we may be unable to see that for ourselves. Generating a discussion about mental health is the most effective way to help sufferers manage their problems. We need education and support systems in place, talking openly about mental health is the best way to ensure that we know how to help ourselves, and our friends and family, when we are up against the tide of emotions that feel so overwhelming we don’t want to continue living.”

Informer