Gerwig is by definition a feminist filmmaker and her characters are often transgressive and curious, rebelling against their suppressive environments (think Jo March!). Barbie is no exception. While it’s important to recognise that Mattel’s 60-year-old flagship doll has had a long and controversial history and in the past has been blamed for its unrealistic beauty standards, the propensity of the film exists to raise women, well, up. In this Op-Ed Meg Pirie explores the issue of fast-fashion brands capitalising on a feminist film and how this pummels the film’s entire meaning.
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