A study by Environmental Research Letters, a Finnish Scientific Journal, has been causing quite a stir in the industry after The Guardian reported on hidden environmental costs of rental fashion, suggesting in its headline that even landfill may be greener. But renting fashion is still seen as a positive move by sustainable advocates as we make a collective effort to move away from the traditional and wasteful linear model towards alternative systems like the sharing economy. We take a closer look at both sides of the debate…
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