Fiona Carter, Sales Consultant Stylist at Selfridges, describes the new state of play in retail. “What is unmistakable is that customers have missed the human experience of shopping and the unique emotional interactions — this is true for our local independent shops, as well as large retailers. In the first few days many customers came in just to say ‘Hello’. This proves no amount of digital photography can replace the face to face, in person experience of speaking to retailers and connecting with their product.”
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