A new Playbook by the UN Environment Programme (UNEP) talks directly with fashion’s communicators. Written for marketers, brand managers, imagemakers, storytellers, media, influencers and beyond, ‘The Sustainable Fashion Communication Playbook’ from UNEP and UN Climate Change, provides a much needed framework when policies around how to communicate environmental claims increasingly come into force. We speak with Rachel Arthur, the UN Environment Programme’s Sustainable Fashion Advocacy Lead and author of the Playbook, who delves into the aim of the Playbook and the untapped power communicators hold in setting new cultural trends and value shifts for a more equitable and just fashion future.
Read MoreOn Saturday 25th May, Fashion Roundtable hosted Democratising Fashion Sustainability, a morning at Mortimer House. The event looked to join the dots between what we wear and how we can be truly ethical. It intended to deconstruct why fashion is a global conversation, the threads of colonialism and workshop solutions and commitments to be more empowered in democratising our choices as consumers. Attendees enjoyed an intimate Q&A session with Clare followed by a series of workshops.
Read MorePerusing the aisles in the run up to Easter, one can’t help but feel pensive when encountering the mountains of mini eggs and chocolate delights produced by confectionary corporations. Symbolising new life, the tradition of Easter eggs seems somewhat void of meaning due to the increased commercialisation and over marketing of this holiday with their encasing in PET plastic. With the mass food and packaging waste occurring in the UK, simultaneous to the rise in poverty and inequality, this article explores the contrasting trajectories of our abhorrent throw away culture next to the destitution facing many UK households and how initiatives like the Felix Project are pursuing the mission of rebalancing this disparity.
Read More