Posts tagged advertising
April Political Intelligence

April marked the first Extinction Rebellion occupation, with Rebels setting up camp in Oxford Circus, Marble Arch, Waterloo Bridge and around Parliament Square. What is interesting about the group and their demands is that they are predominantly policy facing rather than consumer-oriented, demanding truth and legislation from politicians, and the creation of a Citizens’ Assembly to deliberate on climate change proposals.

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Breaking the Fourth Wall. An op-Ed by Kshitija Mruthyunjaya

The French philosopher Denis Diderot defined the ‘fourth wall’ as an imaginary barrier that divides an audience from the world in a theatrical play. This barrier forms a setting to transport the audience into an imaginary world, away from the real world. Diderot’s concept of a ‘fourth wall’ can be used as a metaphor for the role of advertising in present-day economic system of production, distribution and consumption. There is an enormous disconnect between what Barthes calls real garment (produced) and used garment (consumed) as the represented garment (advertised/distributed) fails to mediate the truth between the producer and the consumer.

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