The Japanese fashion market is worth $25.45bn, with a consumer who has historically bought into British fashion brands: both heritage and avant-garde. This deal is predicted to boost the EU economy by 0.8%: a trade boost which the UK has no part of for a consumer who would have bought into Brand Britain. This agreement gives European stakeholders access to one of the strongest markets in the world (third in GDP), allowing them to diversify their investments and expand production in an era of increasing instability.
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