I am often asked where the idea for a soil to skin, vertically integrated yarn and knitwear brand came from - and perhaps HERD would never have come into being without these unconventional roots - but it actually came from seaweed of all things, in my prior brand where we sourced wild, naturally occurring seaweed directly from harvesters around the U.K, Ireland and Northern Europe.

Salts Mill hosted the Campaign for Wool's launch event leading to the current Wool Week last Thursday night. The Heritage site in Bradford (the cultural capital of the worlds's wool industry) is to the keratin fibre what Bournville is to Chocolate.