Clare Press’s brilliant new book is just the positive reimagining of the fashion sector we need for 2024!

Image shows Clare Press in a pink dress, sitting at a table.

by Meg Pirie

Some of you may know Clare Press as the bestselling author of the Wardrobe Crisis, or the presenter of the much-loved podcast of the same name. Others remember her as the first ever VOGUE Sustainability Editor for Vogue Australia back in 2018. To us, Clare is best-known as our vibrant and seriously knowledgeable Global Sustainability Expert.

This January, her latest book has finally hit UK book stores and what a book it is! To add to her already wonderfully engaging authored books (Wardrobe Crisis & Rise and Resist, How to Change the World) – this time, Clare reimagines the future of fashion. And it’s just the positive reimagining of the future of the fashion sector that we need!

What will you be wearing tomorrow? Will your jacket have been grown in a lab, or your jeans coloured using bacteria? Will we still have shops? What does the future of work look like for the people who make our garments?

Wear Next, Fashioning the Future presents a crystal ball look into tomorrow’s wardrobe, imagining 16 scenarios likely to shape our fashion futures, from conscious, fair, slow and upcycled to biointelligent and digital.

We all know that the current fashion system is wasteful, environmentally harmful and exploitative. If we carry on as we do now, it could account for a quarter of global emissions by 2050. Now it’s time for solutions. They already exist! Creative thinkers are dreaming up new ways to craft our sartorial identities that don’t wreck the planet.

Clare introduces us to fascinating innovators around the globe who are redesigning fashion from the ground up, and changing it in the most fundamental ways.

Can’t wait to read the book? – buy the book below.