Reimagining Luxury: the new book offering a practical guide for brands seeking authentic sustainability

Image shows the author Diana Verde Nieto sitting with crossed arms at a wooden table

Fashion is at a crossroads – brands can either chose to continue with a business-as-usual mindset or embrace and transform their models for a better future.

While many may choose to continue with the status quo, legislation is coming, with Europe leading the way. The European Council's direction towards corporate sustainability due diligence directive, which aims to enhance the protection of the environment and human rights, as well as the European Commission's new regulations on Extended Producer Responsibility (EPR) for textiles, are now in full swing.

The EU Strategy for Sustainable and Circular Textiles presents a new approach, to implement commitments made under the European Green Deal, the new Circular Economy Action Plan and the Industrial Strategy, aims to create a greener, more competitive and resilient sector.

Thriving in a sustainable future means that brands must navigate this changing terrain and take into account these legislations in forecasting and future business strategies. Perhaps poignantly, scrutiny will not only come from governments and regulators, but also stakeholders, consumers and competitor brands, as we collectively move from climate targets to climate transitional plans.

In her book, Reimagining Luxury, author Diana Verde Nieto offers practical frameworks and concrete examples for brands, through a holistic approach – covering topics such as sustainable investments; regenerative practices; legislation; environmental and social implications; as well as positive storytelling.

Insights from LVMH, L’Oréal and Kering offer a pragmatic lens, alongside the practical advice on navigating the changing landscape of sustainability and innovation.

The book focuses on:

“positive social and nature-related outcomes […] that better the economic wellbeing of societies […]. This is about using the business muscle and innovation budgets to create long-term benefits for people and our planet.”

A must-read for any brand focused on embracing sustainable innovation as a catalyst for change.

Image shows the front cover of the book ‘Reimagining Luxury’ by Diana Verde Nieto, which is bright orange.