Catch up with all the insights from the APPG for Ethics and Sustainability in Fashion’s virtual meeting— Cleaning Up Fashion: Accelerating Sustainability and Supply Chain Transparency in the Fashion Industry
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“Fashion like politics and indeed the FTSE 250 needs to recognise that inclusion and representation have to be core to systemic change. If businesses and politics are to represent those they serve then we have to see a radical transformation to create a sector which is inclusive and representative of all of us. From the power of the purple pound, to the estimated 60% growth of the modest fashion market to 2021, for businesses to connect with our consumers those in charge need to recognise the need for change in order to be effective and valued in these growing and important markets.”
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Have you seen a shift in perception of the fashion industry among parliamentarians?
Yes, there’s a surprisingly avid interest that I’ve noted amongst cross-party members regarding the fashion and textile industry. Since becoming chair and raising the APPG’s ambitions in Parliament, I’ve found widespread support for these aims across the house.
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Intellectual Property (IP) protects a brand, but the panel quickly understood that it is not fully grasped by those who would benefit the most from it - sole traders, micro and SMEs. CEO and Founder of Fashion Roundtable, Tamara Cincik, said: “we have not yet grasped that IP is a brands reputation”. In fashion as well as in any other creative industry, IP is central to the success of the company or brand, which by its very nature is dependent on its unique image. The originality of a design is what makes it stand out as exceptional and desirable from other collections, and ultimately, what defines the brand. As part of the EU, brands showcasing their collections in the UK for the first time are protected under the unregistered design right. However, in the midst of Brexit, designers wanting to launch their collections in the UK will have to find other ways to protect their creations.
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With UK tech businesses are growing 2X faster than non digital businesses according to TechNation, to not take notice of the numerous and diverse needs to grow that business in a market where a unique USP is a key indicator of success seems not only counter-initiative, it is also clearly bad for businesses, including our UK fashion industry which leads in global FashTech innovations, with companies such as Farfetch, Matchesfashion and Net-A-Porter headquartered in London. Especially vital in a post-Brexit landscape where immigration has played a huge factor in political decision making. If we do not have the domicile talent, how can we hope to shape the global industry of the future?
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"The Blue Planet effect is sweeping across Westminster and it’s time for the fashion industry to take a grip of this movement"
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