Undoubtedly, the New Normal has challenged the fashion industry across the globe, with many speaking of the Covid-19 pandemic as a “reset” moment for brands and designers. Adhering to social distancing guidelines, London Fashion Week followed a rather experimental approach by splitting their schedule into three, with brands debuting their collections either digitally or physically, or both…
Read MoreApril marked the first Extinction Rebellion occupation, with Rebels setting up camp in Oxford Circus, Marble Arch, Waterloo Bridge and around Parliament Square. What is interesting about the group and their demands is that they are predominantly policy facing rather than consumer-oriented, demanding truth and legislation from politicians, and the creation of a Citizens’ Assembly to deliberate on climate change proposals.
Read MoreThe role of the CEO in a brand is very important in making conscious transformations in the company. The barriers between CEO and shop floor create dominant social structures in house, which in turn hamper conscious structures of societies. Communication barriers and no personal involvement of the top team with shop floor pushes them to engage in practices that does not support transformative power of the organization in a positive way. All shop floors can hear is the economic growth driven voice of the CEO and they work towards luring customers to spend and consume unconsciously. Although one can argue that brands priorities are in keeping up with trends and current lifestyles of consumers, isn’t there a way they can use it towards transforming lifestyles? While sales driven autonomous corporations and economic growth driven governments think that fostering conspicuous consumers to buy more and more seems like a victory to them, it is not.
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