Last season, we saw Fashion Week embrace a new normal— cutting down on jet setting emissions, nearly eliminating the front row, or using deadstock material. Many brands even pulled out of Fashion Week altogether. The circus that Fashion Week became is now a digital offering that is helping to nudge fashion toward a more sustainable and equitable future.

London Fashion Week was quite a difficult one to grasp. But, regardless of the Covid parameters, it came through like wild flowers. Designers either gave you The Great Outdoors. Or the importance of heritage and the home.

What once began in the 1920’s as a mini capsule wardrobe for those looking to catch some winter sun or revel in a quick getaway have snowballed into a whole new life form. But is the lavish production of cruise collections furthering fashion’s sustainability narrative? We weigh in on the waning relevance of cruise collections, their digitalisation and how they will survive a new state of play in fashion…